Help! Recently, some friends and I built a website for music groups in my area. When we went to publicize our site, we were told we needed a blog to attract attention. After several efforts, we were told our efforts were insufficient to draw the needed attention. Can anybody help us?
The thing that will get you publicity is to have your site ranked high by the search engines, like Google. One of the best ways to do that is to have regular, new content. You can post updates to music groups, album releases, commentary on other sites/blogs, etc. Keep up a regular posting of new things and that will raise your profile.
Wordpress is decent for blogs, write a blog post about something you're passionate about that is a hotbutton issue maybe, then share it to Facebook and make sure you put in tags at the bottom in your FB post. It should give you room for about 30 tags usually, but the first 15 i think was what i read, are the ones that put it in the algorithm, so they're the most important in reaching your target audience.
I don't know how much of a difference it makes, but it seemed to me that when i add a bunch of relevant tags to my own FB posts then i get more comments/reactions from strangers. I got the most traffic when i commented on some Buzzfeed threads, but i don't like that site very much and "they" are an unforgiving crowd, kinda. Also i don't do the traditional website thing, just social media basically.
A 5$ FB ad can reach alot of people in your area, too, but it's not a guarantee for traffic. I'm no pro, and i haven't invested a whole lot of time into publicity because most of my recordings aren't really up to snuff, so i don't have alot to publicize. It's not easy to do in good conscience, but it's possible to evoke reactions from people without being rude- i've found that it's a surefire way to get people commenting. Hope that helps. You can listen to and download a gaggle of our tracks on Soundcloud and also download our earlier EP "Revelation Station" for free from NoiseTrade, which was also co-founded by another Christian artist, Derek Webb, who happens to have some pretty catchy tracks of his own. I'll drop links to our stuff right below, and of course, any comments you leave or downloads you take are much appreciated!
Thanks. You've all been very helpful. I will definitely check out Miss Hitz and see what she has to say, though I may have to pick this up after the holidays. Thanks again and God Bless You.