I came across this while searching names of businesses. I'm trying to learn about copyright, brands and such. This seems helpful, so thought I'd share.

Here is an interesting FREE PDF about:

1. Team Formation: “Is your team in place?” ........................................................................................ 4
2. Customer & Market: “Do you know your customers?” ....................................................................... 4
3. Product & Services: “Do you know what you're selling?” .................................................................. 5
4. Competitive Environment: “Do you know your competition?” ............................................................ 5
5. Planning & Preparation: “What formal strategic planning and preparation have you completed?” .... 5
6. Risks & Challenges: “What are your greatest risks, vulnerabilities and challenges?” ....................... 5
7. Critical Needs: “What do you need?”

Taken from the PDF's Contents Page.